NEWS
Press Releases

March 2007

Crosby New Home Sales & Marketing Announces Alliance
with Country's Leading Real Estate Auction Company

Michael Crosby, president of Crosby New Home Sales & Marketing, an Easton-based  firm offering sales and marketing services to builders and developers of new home projects on the Delmarva Peninsula, has announced the formation of a strategic alliance with Sheldon Good & Company, the nation's foremost real estate auction company.

As the real estate market has softened over the last several months, builders and developers are confronted with inventories of unsold properties that have languished as buyers remain scarce. In forming the alliance with Sheldon Good & Company, Mr. Crosby said that his company now will offer builders and developers another course of action in selling properties.

"The auction process has several benefits," he said, "not least of which is easing the financial pressure of carrying inventories of properties indefinitely." He added that as they accelerate the sales process auctions also bring in higher than expected returns while helping establish the true market value of properties.

Mr. Crosby said his company has supported builders and developers over the years with sales and marketing systems that have proved their effectiveness through every sort of market condition. By forming the alliance with Sheldon Good & Company, Crosby New Home Sales & Marketing will "add another tool to the toolbox. The objective is to sell properties and maximize returns to the extent possible," he continued, "and Sheldon Good & Company represents the gold standard in the real estate auction business."

With offices in Chicago, New York, Phoenix and Mexico City and nearly $9 billion in total sales over the past five decades, Sheldon Good & Company provides specialized sales and marketing services for more than 100 asset classes. These include properties as diverse as trophy residences, builder inventory, office complexes, condominiums, shopping malls, industrial and manufacturing facilities, churches, schools, hotels, resorts, golf courses, marinas and vacant land. The firm's list of clients includes IBM, Alcoa, Newell-Rubbermaid, Amoco, Hewlett-Packard, and Donald Trump.

Through its tenure of nearly 30 years, Crosby New Home Sales & Marketing has been both pioneer and innovator in introducing proven, systematic methodologies to the process of selling new homes on the Eastern Shore.