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Press Releases

January 2007

Crosby Earns Certified Active Adult Specialist in Housing from NAHB

Easton, MD — By earning the NAHB designation, Certified Active Adult Specialist in Housing (CAASH), we at Crosby New Home Sales & Marketing have added yet one more credential to our toolkit of sales and marketing expertise. The active adult market is, of course, the fastest growing segment of prospective homebuyers market and Crosby is the first company in the Eastern Shore region to earn this designation.

CAASH-designated companies have the underlying knowledge, tools, and skills that provide special insights into the active adult market. These insights range from conducting initial research to design considerations and features to servicing the customer.

In this region in particular, where active adults will be seeking out residences as second homes or for retirement, understanding what drives their preferences will be an invaluable competitive edge.